How fraudsters are using artificial intelligence
Artificial intelligence is making scams harder to spot, and fraudsters are using new tools to make their messages, calls, and impersonations feel alarmingly real. Staying alert to a few key warning signs can make a big difference in protecting yourself and your family.
Red Flags to Watch Out For
- Increased personalization: Scammers can now use AI to pull your name, address, or other public details to make emails or texts look legitimate. A message that feels “tailored” isn’t necessarily trustworthy.
- Phone number spoofing: Fraudsters can disguise their caller ID to appear as a bank, government office, or even a family member. A familiar number doesn’t guarantee a safe call.
- Voice cloning: With only a few seconds of audio, AI can mimic a loved one’s voice. Scammers may pose as a grandchild or relative in distress, urgently asking for money.
Technology may be evolving, but simple habits still offer strong protection.
When in doubt: Hang up. Verify with family. Make a report.
- From the WPS E-Watch